Online advertising and online marketing can be a confusing subject to navigate. There is a great deal of information on the web and some of it just isn’t reliable. We have put together some of the questions we most often get and the answers to them. In order to develop a web strategy you need the best information available. If you have a question about small business advertising, small business marketing, online advertising, online marketing, banner ads, text ads, or any other aspect of web marketing please don’t hesitate to contact us. We always answer within 24 hours.

FAQ (Frequently Asked Questions)

Where are my ads going to be run
Is there any adult, hate, or inappropriate content?
How quickly does my campaign start:
What if I do not have a Banner ad:
Do I have to be a computer whiz to signup and understand this?
What websites are in the network: Is this really a good deal:
Do you have a Guarantee:
What is an Ad Network, Traffic, and how does it work.

Glossery

Banners: A web banner or banner ad
Submissions to Popular Internet Yellow Pages
Local Coverage with Online Maps Services
Search Engine Submission:
Press Release: A news release, media release, press release or press statement
SEO (Search Engine Optimization)
Links (Site links) -
Geo targeting (in internet marketing)
Age Targeting
Gender Targeting
Traffic
Lead generation (commonly abbreviated as lead-gen)
Network
Meta Tags

Where are my ads going to be run:
It will be run across our network 76,000 web sites and be targeted at your customer using the criteria that you provide for us when you sign up.

Is there any adult, hate, or inappropriate content?:
ABSOLUTELY NOT, our network is 100% free of any adult content, hate, or otherwise inappropriate content

How quickly does my campaign start:
Within 5 business days of your registration your ad campaign will be activated.

What if I do not have a Banner ad:
We create a FREE banner ad for every customer. If you already have one you can email it to us and we will use that one.

Do I have to be a computer whiz to signup and understand this?:
No, not at all. This is a simple step by step 5 minute signup that a 10 year old can complete. After the signup, we do everything else for you!

What websites are in the network:
Click Here!

Is this really a good deal:
Yes, feel free to email us (have this hyperlink to an email addy) and we will send you a list of some of our competitors sites and you can view their pricing for the same services.

Our Guarantee:
If you find a site that will do these services for a cheaper price we will match their price and take an additional 25% off. We offer this because we know we are the best deal out there We are small business people too!

Ad Network and Traffic:
Ad Networks are groups of sites and Traffic is just the amount of visitors a web site receives. It is difficult for each web site on the web to reach each potential advertiser regarding advertising on their site. This is why individual websites join web site networks. These networks simply function to aggregate thousands of sites and put them into categories according to interest, age, city, etc…. This allows potential advertisers to review information and buy advertising on thousands of sites at one location (instead of contacting each site individually). WebAdHelper is a member of several of the largest networks, this enables us to place your ad on thousands of different sites but only target the people in your city.

Banners:
A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. The web banner is displayed when a web page that references the banner is loaded into a web browser. This event is known as an "impression or view". When the viewer clicks on the banner, the viewer is directed to the website advertised in the banner. Example(hyperlink this to an example banner)

Submissions to Popular Internet Yellow Pages
To get you even more local exposure, we submit your business to some of the Web's most popular Internet Yellow Pages and directories.

Local Coverage with Online Maps Services
Another popular way local customers are finding local businesses is through online mapping services. At webadhelper.com we submit your site to Google Maps™ to give you local exposure. Your Google Maps™ is an enhanced listing with a printable coupon and business description. Customers can print your coupon and take it to your business.

Search Engine Submission:
This is where a website is submitted to a search engine to be reviewed and catalogs in their database according to the content of the website.

Press Release:
A news release, media release, press release or press statement is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Typically, it is mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks.

SEO (Search Engine Optimization)
The process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of searches, including image search, local search, and industry-specific vertical search engines.

Links (Site links)
One-way link is a term used among webmasters for link building methods. It is a hyperlink that points to a website without any reciprocal link; thus the link goes "one-way" in direction. It is suspected by many industry consultants that this type of link would be considered more natural in the eyes of search engines. One-way links are also called Incoming Links or Inbound Links.

Geo targeting (in internet marketing)
The method of determining the physical location of a website visitor and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization, ISP or other criteria.

Age Targeting
A method of targeting an internet user for advertisements based on their age.

Gender Targeting
A method of targeting an internet user for advertisements based on their gender.

Traffic
General term used for how many people visit a web site. If it is said “Yahoo gets a lot of traffic on their site or is a high traffic site” this means they get a lot of people visiting their site.

Lead generation (commonly abbreviated as lead-gen)
A marketing term that refers to the creation or generation of prospective consumer interest or inquiry into a business' products or services. Often lead generation is associated with marketing activity targeted at generating sales opportunities for a company's sales force. Therefore a lead is correctly described as information regarding or provided by a consumer that may be interested in making a purchase. Whereas, generation is one of a myriad of activities that may produce that information and perceived interest.

Network
A large group of internet sites that work together.

Meta Tags
Data tags the search engines read to categorize your site and tell the search engine more about your site.