Press Release submission has long been a popular for of SEO but what are your really getting.   We have put together a few facts to help people decide which method is write for them.

First,  always remember, the ultimate goal of any press release is to get picked up by traditional publications or by online news sites so make sure that your press release is newsworthy.  Publications and online news sites are not in the business of giving free promotion.   Remember that these sites primary source of income is advertising and they are not going to give it away free.  If your press release is news worthy then it is valuable to them.  If you press release just talks about how wonderful your are, it won’t get picked up.

Standard Press Release:  A standard press release is generally only on the press release site for a couple of days which is generally plenty of time for any publication or news site to pick it up and add it to their publication or site.  News companies subscribe to press release sites in search of content and are alerted to relevant content when it is posted.   In the couple of days it is up on the press release site any links you have written into your article will be visible to search engines and should help your page rank.  Press release sites are popular and get indexed by search engines constantly.  A couple of days of free PR is always a good thing.

Featured Press Release:  The main reason for purchasing a “Featured Press Release” is that it will remain on their site for longer or forever (it differs from site to site) and the link to your site will remain active and help your ranking in search engines.   We generally do free submissions and build our links with directories and articles but it can be valuable to have your release perpetually on a highly rated press release site.  If you do want to buy a “featured” press release, here are some things to look for.

1.  How much does it cost:  Price varies from site to site

2:  How long does it stay up:  Some sites will archive your press release and keep it up forever, some will keep it up for a month.  It varies from site to site.

3.  How good is the press release site:  Check the ranking of the site on Alexa (www.alexa.com).  The better the ranking the more weight your link will carry with search engines.

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